for a website's profitability

Many websites operate a ‘submit-your-site’ facility which allows you to enter your link details in order to get listed in their link pages. This is a quick and easy way of getting back links to your website.
This guide will tell you how to find websites that are relevant to your website that also have a submit your site facility, this ensure you are only exchanging links with websites that a similar to your own site topic.
To access these link submission forms on a website you usually click on a link on the site which says “add your site”, “add your url”, or “submit your site”. So, if we search in Google for the term “submit your site” and the topic of your website, then you will find websites that have a similar topic to your website and which also contain the term “submit your site” on a web page, which is exactly what you’re looking for.

One of the popular ways to promote your Internet business is through a press release. With press releases there are two immediate benefits: the first is that people will read your press release and may be interested in trying your product or service. The second, is if you provide a link to your website from within the press release then you also get a one-way link from each website that displays your press release. If you create a good press release, this could potentially be hundreds of one-way links.

Web directories provide an easy method of obtaining links since the Webmaster of the directory wants to add links to the directory to try and make it as comprehensive as possible. Most web directories are free, but some charge a fee to be listed or request a reciprocal link., It is your decision whether it’s worth paying for a listing. In general I don’t pay for listings in web directories as there are plenty of free ones available. My one exception might be for entry to the Yahoo! Directory. You’ll have to weigh up whether the profit you’ll earn from getting listed in a directory will be greater than the amount of money it costs to get listed.

Email is a very powerful method of marketing – it costs nothing but can reap huge rewards. By emailing the Webmaster of other websites you can set-up a large number of link exchanges quickly and easily.
There are two ways of finding websites to set-up link exchanges with. The first is to use the normal search engine results to find a list of relevant sites to exchange links with. You can then create a link to their website, then email the Webmaster ( to say you’ve provided a link to their website and in return ask that they provide a link to your website. This can be done with a large number of websites in a reasonably short amount of time.It is useful to keep track the emails you have sent so that you can see which websites have then replied and which haven’t – a spreadsheet is useful for this. If after say 10days the Webmaster has not replied, you could try sending another email, or simply remove the link you have added to their site.
The other method is to obtain a list of websites that are providing links to your competitor websites, then as above, link to their website and request a reciprocal link to your website. You can obtain a list of websites that link to another website by using Google, Yahoo or MSN. For example to find the websites that are providing links you can type the following in the search engines
as listed below :


What is Google PageRank (PR)?
The whole concept behind the Internet is the ability for documents to provide hyperlinks to other documents. Google was the first search engine that defined how popular a particular website or document (web page) was by looking at how many other websites linked to it. It then ranked how popular this web site/page is by giving it a rating between 0-10, 10 being the most popular.

How Do I Increase The PageRank Of My Website? 
There is only one way to increase the PageRank of your website: get more inbound links. Before you dash off and start trying to get more links to your website there a few things you should know about how PR is calculated. PR is not calculated based on a simple count of the number of the links that point to your website, it also takes into consideration the PR of the web page that provides the link to your website and how many other outbound links there are on that webpage. So the higher PR-rated web page you obtain the link from, the more PageRank will be transferred to your website! So for example, a single link from a PR6 website might be worth 30 links from PR1 websites.

How To Avoid Getting Banned or Penalized ?
I get many people contacting me asking, “Why is my site not listed in Google?” or “Why am I ranked 387th in Google for my most popular search term when I’ve been optimizing my site relentlessly?”. More often than not the reason is because the website in question is suffering a penalty of some sort.
Search Engines Don’t Like SEO
It’s no secret that search engine operators don’t like people manipulating the results through optimization, but this is exactly what search engine optimizers (SEO’s) do. So if you make it blatantly obvious that you are performing SEO on your website then the search engines are going to penalize your website. Therefore when performing SEO for your website you must always make sure what you're doing is not frowned upon by the search engines.
If your website gets banned by the search engines then it means you’ve probably done something drastically bad to the extent where they don’t want to list your website at all.

Advanced Keyword Optimization
The key to successful keyword optimization is to optimize your pages for a relevant keyword pattern, not just a single key phrase. So how do we decide upon these ‘Keyword Patterns’? Lets assume you want to rank highly for the terms “Debt” and “Consolidation Loan” – both of which are highly competitive terms as these keywords generate the most traffic. How would I combine these to maximize my success using a single pattern on a single page? Easy, I combine the unique patterns into one: “Debt Consolidation Loans Lender”.

If you have a new website then the chances are your website will be “sandboxed” for eight months for any popular keywords. So if you target your website solely for the most popular keyword then a) your website won’t even appear in Google’s search results (due to being sandboxed) and b) the competition for such a popular keyword will be very tough so getting a good ranking will be difficult. It is always better to have some traffic as supposed to no traffic.

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